A grounded theory for building ethnically bridging social capital in voluntary organizations

The study of diversity in nonprofit organizations is at a nascent stage. Using a grounded theory process centering on the racial composition of Girl Scout troop members and volunteers, this study proposes a two-pronged theory of diversity in voluntary organizations. Building upon Adler and Kwon’s three aspects of social capital—opportunity, motivation, and ability—the study concludes that even when sufficient opportunity and mission-based motivation exists, social capital of the bridging type will likely be insufficient to sustain interactions among diverse members. To remedy this problem, the theory suggests that a voluntary organization can first rely upon the bonding type of social capital to increase representational diversity, then structure mission-relevant interactions among diverse members to create bridging social capital, and sustain pluralistic diversity. New directions for research and practice are also discussed, with the theory indicating that many nonprofits possess characteristics favoring the creation of bridging social capital.